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1. Political advertising publishers shall ensure that each political advertisement is made available together with the following information in a clear, salient and unambiguous way:

(a) a statement that it is a political advertisement;

(b) the identity of the sponsor of the political advertisement and, where applicable, the entity ultimately controlling the sponsor;

(c) where applicable, the election, referendum, legislative or regulatory process to which the political advertisement is linked;

(d) where applicable, a statement to the effect that the political advertisement has been subject to targeting or ad-delivery techniques;

(e) a transparency notice containing the information referred to in Article 12(1), or a clear indication of where it can be easily and directly retrieved.

2. Political advertising publishers shall ensure the completeness of information referred to in paragraph 1. Political advertising publishers shall ensure the accuracy of the information on where the transparency notice referred to in paragraph 1, point (e), can be retrieved.

3. The information referred to in paragraph 1 shall be made available in the form of labels adapted to the medium used. Those labels shall be prominent, shall enable individuals to easily identify a political advertisement as such, and shall remain in place in the event that the political advertisement is further disseminated.

4. By 10 July 2025, the Commission shall adopt implementing acts establishing the format and the template of the labels referred to in paragraph 3. Those implementing acts shall ensure that labels are adapted to the medium used, including for audiovisual and printed media as well as online and offline advertising, taking into account the particular characteristics of that medium, as well as the latest technological and market developments, relevant scientific research and best practices. Those implementing acts shall be adopted in accordance with the examination procedure referred to in Article 29(2).

5. Member States, including competent authorities, and the Commission shall encourage the drawing up of voluntary codes of conduct intended to contribute to the proper application of this Article, taking into account the specific characteristics of the relevant service providers involved and the specific needs of micro, small and medium-sized undertakings qualifying under Article 3(1), (2) and (3) of Directive 2013/34/EU.