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1. This Regulation lays down:

(a) harmonised rules, including transparency and related due diligence obligations, for the provision of political advertising and related services, and, where applicable, for sponsors, on the collection, retention, disclosure and publication of information related to the provision of such services in the internal market;

(b) harmonised rules on the use of targeting techniques and ad-delivery techniques that involve the processing of personal data in the context of the provision of online political advertising;

(c) rules on the supervision and enforcement of this Regulation, including as regards the cooperation and coordination between the competent authorities.

2. Political opinions and other editorial content, regardless of the medium through which they are expressed, that are subject to editorial responsibility shall not be considered to be political advertising unless specific payment or other remuneration is provided for, or in connection with, their preparation, placement, promotion, publication, delivery or dissemination by third parties.

3. Political opinions that are expressed in a personal capacity shall not be considered to be political advertising.

4. The objectives of this Regulation are:

(a) to contribute to the proper functioning of the internal market for political advertising and related services;

(b) to protect the fundamental rights and freedoms enshrined in the Charter of Fundamental Rights of the European Union, in particular the right to privacy and the protection of personal data.